Running or starting a small business is not an easy task. As an entrepreneur, you should be able to embrace tools and approaches that will help you execute your tasks easier to ensure you meet set goals efficiently.
There are various apps and software available to help execute and make your job easier. For this article, they will be categorised into Accounting, Management and Marketing tools.
Continue reading to learn more.
Wave has an app and software that is designed for entrepreneurs and completely free.
Wave’s software provides features including accounting, invoicing, billing, payment tracking, payroll management, finance management, credit card processing and receipt scanning. This online accounting software is designed to help businesses streamline the bookkeeping processes.
The Wave app allows for easy invoicing on the go and allows you to send unlimited customized, professional invoices, for free.
- Google sheets
When it comes to financial accounting, Google Sheets helps your business by providing helpful templates for creating monthly or yearly expense reports, budgets and more. You can easily modify these templates according to your specific business needs. Google sheets help you keep track of expenses, create invoices, as well as create and manage budgets. It also allows you to collaborate or share the sheet with other team members.
Work anytime, anywhere with Asana. Keep remote and distributed teams, and your entire organization focused on their goals, projects, and tasks with Asana.
The web and mobile application are designed to help teams organize, track, and manage their work. schedule tasks, track progress and collaborate on team tasks.
Evernote is a note-taking app for capturing, storing and organizing notes in the cloud. It features a simple user interface, document scanning, synchronization between devices and powerful search functionality, all of which makes it a worthy companion for every business owner.
Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Imagine a whiteboard, filled with lists of sticky notes, with each note as a task for you and your team.
The app has a minimalistic interface that works especially well for keeping complex projects in focus. Trello’s a perfect match for all types of businesses, big and small alike, and it’s been successfully used by organizations like Kickstarter and UNICEF.
- Google drive
Google Drive is a file storage and synchronization service developed by Google. Launched on It allows users to store files on their servers, synchronize files across devices, and share files.
Google Drive is an integral part of the G Suite environment. The basic plan is good for 30 gigabytes of storage.
Social media is one way to reach potential clients, but as for retaining them, MailChimp becomes a very useful tool. Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. The free plan comes with 2,000 subscribers and you can send up to 12,000 emails per month.
Canva is a simple graphic design tool, used to create social media graphics, logos, banners, presentations, posters, documents and other visual content. The app includes templates for users to use, and the intuitive drag-and-drop interface will allow you to create visual assets without much hassle. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.
HootSuite is a cloud solution for managing social media presence. Create, schedule and publish content across different channels, and automate some of your day-to-day activities to save time and effort.
You also get analytics tools to measure the effectiveness of your campaigns as well as collaboration support for distributing work, assigning tasks and sending updates across the entire team. The free subscription allows one user and 3 social media accounts.